rakontur featured in Businessweek

rakontur's Marketing Strategy

Miami documentary filmmakers rakontur use a street-smart
marketing strategy that enlists viewers as promoters

Typically clad in cargo shorts and flip-flops, 30-year-olds Alfred Spellman and Billy Corben look easy to dismiss. But amid widespread angst for content makers, their Miami production house, Rakontur Films, has become a case study in successful viral marketing.